
La experiencia sensorial como herramienta de fidelización de clientes
Cuando una persona recuerda un lugar, raramente lo hace a través de un logotipo o un eslogan. Lo recuerda por cómo se sentía estar ahí:

Cuando una persona recuerda un lugar, raramente lo hace a través de un logotipo o un eslogan. Lo recuerda por cómo se sentía estar ahí:

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